It means raw materials that are completely from plants, flowers, fruit or resins (or animals) and not made in a lab.

Or does it?

You may not realise this but there are 4 different categories of 'natural' all with different meanings, processing methods and degrees of 'naturalness'.

When natural status is claimed, it can be any one of the following however, true natural is only the first 2 categories:

NATURAL - derived from plant sources and is completely natural and renewable. Processed through cold pressing, distillation or extraction. E.g plant oils, herbal extracts.

NATURAL MINIMAL PROCESSING (NDM) - derived from nature with very minimal processing such as hydrogenation and esterification.

NATURAL SYNTHETIC PROCESSING (NDS) - the starting material is from nature (coconut and palm oil) but is processed in a lab with a particular chemical (catalyst). E.g. SLS, cocamidopropyl betaine.

NATURE IDENTICAL (NI) - this is actually synthetic and made in a lab. BUT it is usually mimicking an active ingredient naturally produced by the body or found in nature. E.g vitamin b3 Niacinamide.

Luxeluna Face and Body ingredients are N (the majority) and NDM. Only our face cream includes 2% NI (B3 Niacinamide) which has so many fantastic skin benefit.

We will only use a very minimal amount of NDS if the only alternative is using palm oil derived raw materials.

Sometimes there really is no other truly natural palm free starting material.